17 MARCH 2021: ELPHI – OMG

Looking for the perfect hype track to bookmark for that first post-lockdown night out? Elphi has got you covered with ‘OMG’.

If there’s a word to succinctly sum up ‘OMG’, it’s fresh. This track pushes the boundaries of what’s expected from music, and its industrial soundscape keeps you guessing throughout. The quickfire consonants in the verse match the hyperpop production, and when the sparkling synth chords kick in for the chorus, the sudden burst of melody is a real euphoric moment. Need some crazy energy for a workout? Need to get in the headspace for a night out? ‘OMG’ is your song. It goes without saying that fans of Charli XCX’s more avant-garde stuff will find lots to love here, but there’s nothing derivative about Elphi’s music. She’s asserting her own artistry with endless energy and attitude, and singling herself out as a huge talent to watch in future.